Thursday, February 2, 2012

Infographic: Hollywood's long war on technology

Boingboing has a great infographic illustrating Hollywood's hostility towards technology over the years - and how eventually all content owners have benefited from technology adoption.


Wednesday, February 1, 2012

Digital marketing trends, tips, info

One of the most useful site to follow digital marketing space is iMedia Connection. The site can look a tad confusing so I suggest to subscribe to their daily newsletter.

Tuesday, January 31, 2012

Organic circuitry tattoos

A super thin electronic patch that sticks to the skin like a temporary tattoo could transform human/machine integration.

Materials scientist John Rogers of the University of Illinois, Urbana-Champaign and his colleagues have invented a form of electronics that almost precisely matches skin's mechanical properties. Known as epidermal electronics (EES), they can be applied in a similar way to a temporary tattoo, i.e. a user simply places it on the skin and rubs it on with water. The devices can even be hidden under actual temporary tattoos to keep the electronics concealed.

Professor Rogers has said that EES eliminates the "distinction between electronics and biology" because it "integrates with the skin in a way that is mechanically and physiologically invisible to the user."



Monday, January 30, 2012

Consumerization of IT, BYOD (BringYourOwnDevice)

BYOD is not anymore a trend, it's a fact. As stated in ReadWriteWeb, "BYOD means more than just devices themselves. It means SaaS: the cloud, mobility, social networking, new app delivery and support models and all the inherent opportunities, rewards, and risks (security, privacy, and so on) that come with these. IT organizations that adopt a posture of simply accepting devices into the workplace, and fail to proactively evolve processes and platforms to optimize productivity and minimize risk, are ceding competitive advantage."

Thursday, January 19, 2012

Owned Paid Earned framework for marketing

The buzzwords "owned", "paid" (aka bought), and "earned" media have become very popular in the interactive marketing space. Nokia was an early pioneer in this space, and nowadays many agencies also use the model to help develop digital strategies. Personally I like its simplicity and applicability in real world. As we all know, everybody is an expert in marketing - or at least have a strong opinion how it should be executed in growth companies. The Owned Paid Earned framework at least provides its practitioners with an holistic view how to spend often limited marketing budget. See also Forrester's blog entry on this subject.


If you require experts how to apply the framework, one consultancy I can recommend is Own.Bought.Earned.

Wednesday, January 18, 2012

Thursday, January 12, 2012

Q: Why startups fail? A: Premature scaling

Some time ago The Startup Genome project analyzed data from over 3.000 companies and came up with some surprising answers.