Owned Paid Earned framework for marketing

The buzzwords "owned", "paid" (aka bought), and "earned" media have become very popular in the interactive marketing space. Nokia was an early pioneer in this space, and nowadays many agencies also use the model to help develop digital strategies. Personally I like its simplicity and applicability in real world. As we all know, everybody is an expert in marketing - or at least have a strong opinion how it should be executed in growth companies. The Owned Paid Earned framework at least provides its practitioners with an holistic view how to spend often limited marketing budget. See also Forrester's blog entry on this subject.

If you require experts how to apply the framework, one consultancy I can recommend is Own.Bought.Earned.