PandoDaily reports that TestFlight ("iOS beta testing on the fly") is in the process of being acquired by Burstly ("The Leading App Monetization Tools").
"That deal went down in Q4 of last year, but they kept it quiet until now. The reason is that the two teams had a plan for where they wanted to take TestFlight, and that’s ready to be unveiled today: TestFlight Live.
Now, before every iOS app developer freaks out, let’s be clear: the TestFlight you know and love will continue to exist in its current (and free) form. TestFlight Live is a new product. This is a smart play by both sides, because it completes the circle between TestFlight (app testing) and Burstly (app monetization).
TestFlight Live is a real-time dashboard for iOS apps, sort of like Chartbeat for app data. It shows live engagement, revenue, audience, and stability information on one website. It allows developers to see how their apps are selling, and how well their in-app purchases are doing. It also allows them to see how well their in-app ads are doing, though this isn’t exclusively tied to Burstly at all. It even shows the all-important Revenue Per User (RPU)."
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