Apple Appstore stats

Asymco reported some interesting stats in regard to Apple's Appstore. According to company's CEO, Tim Cook, Apple paid in 4Q2011 some $700 million quarterly payout to Apps developers. The total payment to date stand at $4 billion. Remember that Apple retails 30% of Apps sales and reports the rest 70% back to developers. The story has some other interesting data points of iTunes ecosystem.

• Sometime in February 2012 Apple will report 25 billion total apps downloaded.
• Apple reported nearly $7 billion in iTunes stores revenue (the apps were only counted for the 30% agency fee) during 2011.
• If gross revenues were measured, the iTunes economy was about $10 billion in 2011.
• Payments to content publishers were in the vicinity of $7 billion of which $2.1bn was paid to developers.
• Since iOS devices started shipping, there have been over 335 million units sold. As 25 billion apps have been downloaded into them then about 75 apps were downloaded for each unit sold. Since we know the average price (23c) and the payout ratio (70%) then all this boils down to the fact that each iOS device generates $17 of iTunes income from Apps alone.

Check out the whole story, it's worth of it.