Friday, January 6, 2012

Business Model Generation

A business model describes how your company creates, delivers and captures value. And one of the most useful tools in formulating your business model is the Business Model Canvas.

The Business Model Canvas was initially proposed by Alexander Osterwalder. His concept / Business Model Canvas is a simple graphical template describing nine essential components: Customer segments, value propositions, channels, customer relationships (such as self service or personal assistance), revenue streams, resources, activities, partnerships, and costs. See Osterwalder’s book with Yves Pigneur Business Model Generation, alternatively you can use the Business Model ToolBox app for the iPad.

I've done two consulting engagements using BMC, and I can vouch for its usability.

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